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    Chapter 9: Recruiting & Retaining Instructors

    Ensuring Student Success- Chapter 9

     

    How do I find good instructors and retain them?

    ► Know what to include in a job announcement, where to post it, and what interview questions to ask. Putting into place measures to retain instructors once they are on board is helpful in protecting this program “asset”, and the investment of time and energy you put into recruiting instructors.

     


     

    Recruiting & Retaining Instructors

    The first step in the recruitment process is developing a job announcement that draws the attention of the “right” candidates. Here are some tips to get started:

     

     

    ■ What should I put in the job advertisement?

    • Pick the job title. “Adult ESOL Instructor” works, but others can too. You might explain a bit more in case the applicant is not familiar with “ESOL.”
    • Make sure you are selling the job. They are changing lives, helping the community. Think about what your mission is and how this role fits in.
    • Describe your organization. Keep it brief but highlight what makes you great! You can also provide links to your social media.
    • Use “you” rather than “instructors” or “the successful applicant.” Do whatever you can to get them engaged.
    • Be clear about what the job entails. It might just be teaching, or you might have other roles you want them to play. Let them know when and where the class is offered and if there is any compensation or if there are any other perks to the job.
    • Make sure the requirements and desired qualifications are clearly delineated. Think carefully about what you want the requirements to be. Those who don’t have them all will likely not apply.
    • Don’t forget to tell them how to apply. They’ll want to send a resume, but maybe a cover letter, too, that describes their interest. Be sure there are an email address, fax number, and physical address, so they have options. And your contact phone number so they can ask any questions (and you can sell them on applying on the phone)!
    • Mention flexibility and willingness to work with adults from different cultures.
    • And don’t go overboard with the description: short, sweet, and eye-catching.

     


     

    ■ Where should I post the ad?

    In Maryland, search online for these organizations:

    • MCAEL (Montgomery Coalition for Adult English Literacy)
    • WATESOL (Washington DC TESOL, but many of the active members are in the DC metro area)
    • MDTESOL (Maryland TESOL)
    • MAACCE (Maryland Association for Adult, Community and Continuing Education)
    • Idealist.org
    • Teacher training institutions

     

    You can also see if you might get your ad into newsletters of organizations, including social service agencies and faithbased groups, in your area. Be sure you post it on any social media you have or those of groups in your area.

     


     

    ■ What are some questions I can ask potential instructors?

    For everyone:

    ♦ QUESTION: What do you know about our program?
    This is a good way to find out how much they have looked into the program and can allow you to tell them more about what you do. It can also help to focus the interview and tell you if they are really interested in the job.

    ♦ QUESTION: The class meets on Tuesdays and Thursdays from 3–5 p.m. and runs through the end of May. Are you able to commit during that time?
    Continuity is a vital part of student retention. If a teacher often needs a sub or leaves before the end of the session, it will have a negative impact on overall student attendance and retention. ESOL students seem to become particularly attached to their teacher.

    For people who are new to the ESOL field:

    QUESTION: Why are you interested in teaching ESOL?
    Teaching a class isn’t easy. The answer should show some commitment, not just that they want something to do.

    ♦ QUESTION: Have you ever learned another language? What were some things your instructors did that you would like to do in your class? What are some things you would not do?
    This will give you an idea if they know the struggles of your students. We also often teach the way we learned. That can be both helpful and not so much! If the answer is “yes” to the above question, you can follow up to ask if they learned the language while living in another country or working with those who came from the other culture. Since part of learning English as an immigrant to the U.S. is effectively navigating new systems (i.e., integration), it will be helpful to know if they have done this themselves and how that might impact how they will approach instruction.

    ♦ QUESTION: What in your experience will help you to do this job?
    This can let you know if the candidate has experience in teaching overall or training of adults, and that they can use what they learned in the classroom. 

    For those who have training and/or experience:

    ♦ QUESTION: Tell me about your teaching style. You’ll want to know if they have one. Does it focus on students’ needs and interests?

    ♦  QUESTION: Describe a lesson plan you have used. You can consider if it is organized well, if it has students interacting with each other or if it is mostly the students talking. Ask yourself if this is a lesson you think students would enjoy and benefit from.

    ♦ QUESTION: What kind of materials do you use in class?
    Consider if they go beyond just going through the textbook/workbook. Do they use realia (real objects), other handouts, smartphones? Are they being creative?

    ♦ QUESTION: What is your favorite thing about teaching ESOL to adults?

     


     

    ■ What can be done to retain instructors?

    Besides treating them with respect and giving them the opportunity for challenging, exciting work, there are a number of strategies that have been found to be successful:

    • Provide a comprehensive orientation about what instructors need to do, how to do it, and what the expectations of the job are.
    • Assign new teachers to a mentor instructor who can answer any questions. This will keep new instructors informed and supported and older instructors engaged and feeling valued.
    • If possible, provide compensation, preferably at a competitive rate. If you do not have the budget to provide hourly wages, or this does not align with your organization’s approach, consider a stipend or gift of some sort.
    • Do team building activities, such as a happy hour. 
    • Be sure there is solid communication and reach out to them in many ways: emails, texts, meetings, an opendoor policy.
    • Provide opportunities for professional development for instructors. (See the section on that in this toolkit.)
    • If possible, provide compensation. Learning new things will keep things fresh and help them to deal with burnout.
    • Talk to the teachers to find out what levels they like to teach or if they like a variety of levels. Talk to them about projects they want to do or innovative practices they are trying and might be interested in sharing with others.
    • Offer other roles to instructors if they are interested in doing other things.
    • Give praise! Not just a “thanks for your work,” but make them feel valued by being specific about what they did well and how it helped the program and the students. You can see if there is any passion for what they do. Teaching English to adults is fun! Their answer should demonstrate that. The hope is that enthusiasm with manifest itself in the classroom.

     

    Recruiting & Retaining Instructors

     
    ► Here is a sample ad:

    Linkages to Learning Adult ESOL Substitute Instructor